Paid Search Specialist

Company: Commerce Bank
Location: Kansas City
Posted on: June 24, 2022

Job Description:

About Working at Commerce - Wouldn't it be great to build your career at a bank that's known for helping people with their financial challenges? That's exactly what you'd be doing when you join the team at Commerce Bank. We're looking for teammates who are ready to do whatever it takes to help our customers with their everyday financial needs. You'd be helping yourself too, because Commerce has a tradition of recognizing and rewarding team members for their talent, skills and contributions. - -No wonder we've been an industry leader for over 150 years and have developed a reputation as a great place to work in the financial services world. If you'd like to be a part of a team and culture that is respected by its peers and in your community, we should talk. We're always looking for the best and brightest. About This Job The Commercial Marketing team develops, evolves and manages media programs across the digital and trade publication landscape as well as supports digital marketing campaigns, production of assets, and provides integrated digital marketing recommendations to senior and executive leadership in support of the business strategic imperatives and goals for Commerce Bank's Commercial lines of business.As a B2B Paid Search and Media Specialist, you will serve a dual role - part digital marketer and part strategist. You will plan, own and deliver B2B media strategies across our commercial business with a general goal of continually improving and evolving marketing efforts for long-term impact to various lines of business. -You will work with marketing, sales leadership, product managers and the business line to evolve their media approach, with brainstorming ideas, building test plans and delivering upper sales funnel impact. If you are data-driven with a deep understanding of digital lead-generation programs and experience delivering the full "digital" strategy, you will excel in this role. Work Schedule

• Monday - Friday 8:00am - 5:00pm
• This role is Hybrid/Flexible: 50% in office, 50% remoteEssential Functions
  • Build and own all paid media strategy across a sophisticated, fast-paced marketing organization
  • Monitor marketing efficacy and find opportunities across a range of critical metrics and report on them regularly
  • Manage an ecosystem of agencies and vendors, holding them accountable for delivering outstanding work, on time and under budget
  • Understand industry landscape and develop strategies for optimal competitive positioning
  • Collaborate cross-functionally with marketing, product and sales teams to support digital marketing programs -Knowledge, Skills & Abilities Required
    • Demonstrated expertise in search, social, display and other digital campaigns
    • Experience with web analytics (preferably Google Analytics)
    • B2B marketing experience, previous experience at a tech company and/or healthcare a plus
    • Demonstrated knowledge of lead flow from top of funnel to sales
    • Strong quantitative and qualitative skills
    • Ability to interact with all levels of management as well as outside vendors
    • Ability to manage deliverables with simultaneous deadlines in a fast-paced environment
    • Knowledge of the healthcare or construction industry a plus
    • Experience on an agile development team preferred -Education & Experience
      • Bachelor's degree in marketing, business, or related field.
      • 5+ years professional experience in digital marketing or related field #LI-Hybrid Location: 1000 Walnut St, Kansas City, Missouri 64106Time Type:Full time

Keywords: Commerce Bank, Kansas City , Paid Search Specialist, Other , Kansas City, Kansas