Demand Generation Specialist, US - Remote

Company: Plentific
Location: Kansas City
Posted on: May 16, 2022

Job Description:

Plentific is one of the fastest growing property technology companies in the world, backed by renowned investors including Brookfield, Highland Europe, A/O Proptech, Target Global and Mubadala. We are headquartered in London, UK, with offices in Germany, USA and Turkey. Our mission is to improve lives by making property work better for everyone. We do so by streamlining how repairs, maintenance and compliance services are delivered. Our platform gives clients rich insight into management, operational and performance data, helping them deliver their customer service promise, while optimising supplier costs and adhering to their environmental, social and governance goals.Come and be a part of:

• A leading Proptech with a global footprint and an HQ in heart of London's bustling centre
• A diverse, multicultural workplace with over 30 nationalities amongst our employees
• A stimulating atmosphere and fast-paced growth led by our recent $100m funding round
• A flexible work culture and a number of programmes built around your physical and mental wellbeing
  
  Developing acclaimed technology is only possible when we've got a great team on our side. Our culture is open and empowering. If you are passionate and driven, you will fit right in.
  
  plentific.com/careers
  
  The Role
  
  We are looking for a Demand Generation Specialist to help drive lead and pipeline generation. This will include working with paid search, display, and other paid media along with ABM campaigns. This role will define customer segments and determine the appropriate outreach strategies, work with sales and marketing teams to ensure lead generation goals are being met, and measure campaign results.
  
  This role can be based anywhere across the East Coast of the US.
  
  Responsibilities
  
  • Working within a team of marketing professionals and collaborating with other departments, like sales and content, to develop and enhance strategies
  • Strategize and implement lead generation efforts through inbound and outbound marketing initiatives
  • Designing, planning, managing, and optimizing integrated digital campaigns across multiple channels to generate pipeline - Including message creation, CTAs, template and landing page design, and campaign workflows.
  • Monitoring and reporting campaign performance with granular tracking across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views, collateral downloads, leads, initial sales conversations, and revenue
  • Maintain current knowledge on new ad products and tech advancements. Research digital trends to inform A/B testing opportunities, best practices, and strategy.
  • Proactively lead the ideation and creation of engaging and effective content for multi-channel marketing campaigns through each phase of the sales funnel
  • Creating impactful nurture programs to improve conversion rates from leads to opportunities
  • Working closely with senior management for granular tracking, reporting, and efficient lead management in the handoff from marketing to sales
  • Segment audiences based on behaviors, like past email engagement, website interaction, event attendance, and develop strategies to nurture prospects into qualified leads.
  • Utilize CRM to create, monitor and track reporting of qualified prospects.
  • Follow relevant marketing and demand generation trends and integrate best practices across channels and processes
    
    Requirements
    
    • Bachelor's degree or higher
    • 3-6 years of marketing experience, preferably in the SaaS industry
    • Specific experience in B2B SaaS required.
    • Experience with marketing automation tools such as HubSpot, Salesforce, Marketo
    • Familiarity with paid social media platforms (Linkedin, Facebook, Instagram, & Youtube)
    • Marketing analytics and SEO experience
    • Exceptional written and communication skills
    • Strong analytical and research skills
    • Ability to quickly learn technical information and apply it in a fast-paced environment
    • Excellent communication skills with ability to work with multiple senior stakeholder
    • Project management skills - ability to juggle multiple projects at once
    • Previous experience working in a start-up or agency preferred with proptech an advantage.
      
      Benefits
      
      As you can see, we have big plans and are eager to grow our team of dreamers and doers to achieve our vision of managing over 1 million properties through our platform across various countries. You can help us shape the future of property management. Here's what we offer:
      
      • A competitive compensation package with a base salary and quarterly bonus incentives
      • Health care benefits including medical, dental and vision coverages
      • 401K employer matching program up to four percent
      • A remote-friendly working environment + 20 days annual holiday
      • Home office allowance
      • An inherently diverse culture with over 25 nationalities

Keywords: Plentific, Kansas City , Demand Generation Specialist, US - Remote, Other , Kansas City, Kansas