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Content Strategy Manager

Company: H&R Block
Posted on: July 21, 2021

Job Description:

What you'll do...

The Content Strategy Manager is an essential role in transforming our brand from seasonal tax prep to a year-round financial services provider in both the online and office retail space. You'll guide and strengthen a team of writers to provide excellent content strategy and UX writing reporting to the Head of Design. The Customer Experience team is the creative nucleus for our client experiences delivering our expertise and care every day.

  • Lead the end-to-end content creative across our product experiences including client flows, product support, help centers, chatbots,
  • Lead and mentor a team of content experts; work side-by-side with designers for customer-centric solution
  • Deliver content design that achieves our business strategy and solves customer problems.
  • Deliver annual updates to our Content Style Guide ensuring all product content is on-brand, with a consistent tone, voice, and quality, and optimized for our user experience.
  • Comfortable with UX Research to generate ideas and validate creative solutions through human-centered testing
  • Comfortable writing, editing, documenting, strategizing, and maintaining processes to facilitate strong content
  • Communicate your vision to other cross-functional product teams and senior leadership
  • Partner with Product Management to ideate on ongoing value of personalized content to the customer; partner with IT leaders to operationalize delivery and modernize our systems
  • Collaborate with Brand Writers and Product Marketing Managers to write consistent messaging from acquisition to ongoing engagement

About H&R Block...

We're here to live our purpose-to provide help and inspire confidence in our clients and communities everywhere. We take our work personally, because we know what it represents: Families and homes. Livelihoods and lives.

We've been true to that purpose since brothers Henry and Richard Bloch founded our company in 1955. Since then, we've grown to approximately 12,000 tax offices throughout the United States and around the world. When you join our team, you'll add to the momentum of a forward-thinking company-one that defined an industry and is now leading its transformation.

What you'll bring to the team...

  • 8+ years of experience working as part of a Content Strategy or UX writing team
  • 4+ years of team leadership and people management
  • Bachelor's degree in related field or the equivalent through a combination of education and work experience
  • An inspiring portfolio of projects that showcases a compelling writing approach, strong editorial skills, and impact
  • Enthusiasm for human-centered, iterative design process
  • Demonstrated organizational, prioritization, decision-making, analytical and problem-solving skills
  • A knack for simplifying complex customer problems
  • Comfortable working with business, marketing, and IT partners

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Keywords: H&R Block, Kansas City , Content Strategy Manager, Other , KANSAS CITY, Kansas

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