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Director Media

Company: H&R Block
Posted on: July 21, 2021

Job Description:

What you'll do...

At H&R Block, your contributions will go far beyond any job description. When you join our team, you'll add to the momentum of a forward-thinking company-one that defined an industry and is now leading its transformation.

The Director, Media is responsible for defining media strategies and building the national media plan for the H&R Block. This role serves as the internal media expert. You'll design and build media plans, measurement frameworks with a focus on learning and action and the goal of continuously improving performance across Linear Media, Digital Media, Paid Search, SEO and Affiliate channels while mentoring and developing a team.

Day to day, you'll...

  • Work with agency partners, marketing planning, marketing analytics and reporting and product teams to ensure media plans that deliver to business objectives
  • Serve as a media subject matter expert for internal functions, both providing strategic direction and guidance at all stages of the media lifecycle
  • Craft KPIs and assessments for optimal media performance (in partnership with the Insights and Marketing Analytics teams) and strategic optimizations (in conjunction with internal marketing and external agency teams)
  • Create media performance reports as needed for marketing and company leadership
  • Provide ongoing education within and outside of the core team on media opportunities, including industry trends and creative opportunities to reach and engage with customers
  • Drive evolution to a fully integrated, data informed and collaborative approach to media planning and buying
  • Partner with agencies and stakeholders to build and ensure alignment to media planning timelines and budgets
  • Drive the current and future ad tech/ marketing tech technical road map. Including identification, recommendation and implementation of appropriate tools
  • Manage multiple agencies, technology vendors, publisher and network relationships
  • Lead the development of campaign measurement frameworks for campaigns
  • Partner with Marketing Analytics and Agency Teams to lead modeling and analytic efforts to provide insights into the effectiveness of both digital and traditional media efforts
  • Analyze performance of campaigns and marketing efforts and make recommendations for optimizations
  • Collaborate with Data Science & Analytics, Customer Knowledge teams to look for ways to improve HRB's existing data and analytics infrastructure

About H&R Block...

We're here to live our purpose-to provide help and inspire confidence in our clients and communities everywhere. We take our work personally, because we know what it represents: Families and homes. Livelihoods and lives.

We've been true to that purpose since brothers Henry and Richard Bloch founded our company in 1955. Since then, we've grown to approximately 12,000 tax offices throughout the United States and around the world. When you join our team, you'll add to the momentum of a forward-thinking company-one that defined an industry and is now leading its transformation.

It would be even better if you also had...

  • Extensive knowledge of advertising platforms and/or the advertising tech industry preferred
  • Deep understanding of digital tracking, including tagging, mobile and social limitations
  • Understanding of digital buying methods: CPV, CPC, CPM, CPCV, CPE, dCPM
  • Demonstrate problem-solving ability with emphasis on drawing inferences with data
  • Experience with DMP and CDP technology including audience segment set up

What you'll bring to the team...

  • At least 8 years of media planning & measurement experience
  • Solid analytical & research skills with proven ability to demonstrate data collecting, analyzing and interpretation
  • Proven track record of leading media attribution and media mix modeling programs
  • Working knowledge of online advertising planning, buying and performance metrics
  • Prior experience measuring the effectiveness of traditional advertising campaigns, such TV, radio and print media
  • Experience with media reporting platform(s) (Doubleclick, Adwords, Social Reporting Platforms, etc.)
  • Experience with web analytics platform(s) (Adobe, Google Analytics, etc.)
  • Experience effectively managing projects that support multiple clients and stakeholders

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Keywords: H&R Block, Kansas City , Director Media, Other , KANSAS CITY, Kansas

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