Social Media Coordinator - Corporate Marketing (Kansas City)

Company: Burns & McDonnell
Location: Kansas City
Posted on: June 9, 2021

Job Description:

The Digital Marketing team is seeking a Social Media Coordinator whose primary responsibilities will support efforts to externally build the Burns & McDonnell brand reputation, as well as encourage employee advocacy.

This position will be responsible for curating the brand culture and voice through social channels, building traffic to the existing website, increase awareness to blogs and company events, compose emails and newsletters and assist with writing and curating content for social media including Facebook, Twitter, Instagram, YouTube, and LinkedIn.

This position will interact with a variety of staff at all levels in an ever-changing, deadline driven environment; remaining flexible, resourceful, proactive and efficient with a high level of professionalism and confidentiality.

Essential Functions

• Support standalone public relations, marketing campaigns and thought leadership efforts
• Improve relevancy and engagement on corporate social channels and connect trending topics to Burns & McDonnell content
• Facilitate training on personal branding through social channels LinkedIn, LinkedIn Sales Navigator, Twitter, etc.
• Update, create and analyze social profiles for employees.
• Create presentations for benchmarking, training and communicating activities associated to social media.
• Work as part of Burns & McDonnell's marketing team to execute on the brand, social media and digital communication strategies with metrics spanning engagement to ROI with a mind for continued refinement and improvement of channel and content tactics.
• Lead the development of key messaging, campaigns and supporting content to maximize audience touchpoints in digital spaces to meet cohesive brand, sales and recruitment objectives.
• Support the development and delivery of cross market brand and thought leadership marketing campaigns working closely with subject matter experts, marketers and sales teams across the global organization.
• Collaborate with the content team to maintain editorial content calendars for communication channels.
• Help the team report monthly analytics of key social and digital channels with recommendations for improvement.
• Provide insights into how to better leverage SEO, social tools and digital assets to tell more compelling stories that engage media and key audiences, and how public relations professionals can leverage social media for their stakeholder relationships.
• Analyze data to diagnose performance issues, uncover new SEO strategies, and optimize content marketing strategy
• Other duties assigned.
• 4 year degree from a college or university in a technical discipline or equivalent.
• Exceptional organizational skills with attention to detail.
• Flexible, adaptable with the ability to work under pressure to meet deadlines in a fast paced office environment while balancing multiple priorities.
• Positive attitude with a creative mindset and ability to think outside the box.
• Excellent communication, organization, time management and analytical/problem solving skills.
• Strong written and verbal communication skills.
• Ability to work both independently and in a team-oriented environment.
• Experience as an admin of social channel platforms.
• Familiarity of marketing automation platforms
• Basic HTML/CSS knowledge; however, this is not a Web development role
• Create digital content calendars to leverage across all media
• Ability to explain social strategies and tactics to non-technical stakeholders
• Monitor trending topics, new innovations in the social media space and industry changes to then translate those into actionable recommendations

EEO/Minorities/Females/Disabled/Veterans

Keywords: Burns & McDonnell, Kansas City , Social Media Coordinator - Corporate Marketing (Kansas City), Other , Kansas City, Kansas