Lead User Experience Researcher
Company: Hallmark
Location: Kansas City
Posted on: February 23, 2021
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Job Description:
Posting End Date:-- 01/21/2021
Number of Openings:-- 1 -- HALLMARK - WHEN YOU CARE ENOUGH YOU CAN
CHANGE THE WORLD Come join--us.-- You'll add value to one of the
world's most iconic consumer brands and be part of our company with
a life-affirming purpose to inspire meaningful connections. Our
products, content and experiences aim to--enrich all lives--by
making a genuine difference in every life, every day, and--our
business is focused on bringing the--value and relevance of
Diversity and Inclusion to every brand, product and person we
touch.----Our overarching enterprise D&I Framework and plans
demonstrate our belief and value in having a diverse and inclusive
workforce .-- Hallmark's D&I efforts --will continue to
represent ongoing progress and reinforce our commitment, as will
our intentional focus on bringing more diverse talent into our
business and onto our teams. Hallmark has been recognized as one of
Forbes and Statista 2020 Best employers for Diversity, Women and
New Graduates . Hallmark's Experience Design (XD) Team is
responsible for designing user-centered experiences to unify
Hallmarks touchpoints that is focused on achieving our CX Vision of
being the trusted, go-to source of Caring Connectors helping them
to build, grow, and deepen their relationships and herself. As a
member of the group you'll partner with a cross-discipline team of
user experience, user interface, research, content and development
professionals to create exceptional, user-centered digital
experiences that drive business growth, consumer satisfaction and
brand loyalty. The Lead Experience Researcher role is responsible
for conducting and partnering on research that informs the creation
of a user-centered customer experience across Hallmark's digital
touchpoints (including but not limited to online, mobile, tablet,
apps and in-store experiences/solutions). Through a deep
understanding of research principles and digital best practices,
this role will effectively communicate findings and recommendations
across the Hallmark organization - including digital and
non-digital audiences. Research tactics may include, but are not
limited to: usability testing, card sorting, tree testing, System
Usability Scale (SUS) assessments, heuristic evaluation, field
studies. The Experience Research role is the voice for consumers
end-to-end experience within the organization. As a Lead Experience
Researcher, you will be responsible for providing a vision and
strategic direction for the Experience Research capability. You
will work with a cross-functional team to establish a plan that
brings together multiple data points to tell a holistic story about
our customers. Responsibilities will include: regularly provide
insights related to the consumers end-to-end experience on and
across Hallmark's digital touchpoints (primarily focused on
Hallmark.com) - Planning, Creating holistic plan and approach;
testing plan and partner to evaluate testing--(ex: analytics, Voice
of Consumer data, third party research, etc.); conducting research
(including--usability testing, card sorting, tree testing, System
Usability Scale (SUS) assessments, heuristic evaluation, field
studies) and additional data collection /analysis/synthesis to
share out research findings and inform UX design work with key
insights and results; Provide partnership on behalf of the
Experience Design (XD) Team to Hallmark's Research Team.
Collaborate on research plans to ensure a holistic perspective
across touchpoints. Requirements:
To be considered an applicant for this position you must show how
you meet the basic qualifications of the job in a resume or
document you upload, or by completing the work experience and
education application fields. Accepted file types are Microsoft
Word (DOC or DOCX), PDF, HTML, or TXT. Individual file size
attachment limit is 10 MB. Basic Qualifications 7+ years of
previous experience in usability research, digital research, user
experience and/or related field Preferred Qualifications 15+ years
of previous experience in usability research, digital research,
user experience and/or related field Experience leveraging data
from Voice of Consumer programs, analytics, first and third party
research Demonstrates an advanced understanding of research
principles and process, specifically as they related to digital
best--practices Ability to plan, conduct, analyze and meaningfully
synthesis research into actionable next steps using various
research--methodologies Outstanding interpersonal communication
skills - excellent written, presentation and verbal communication
skills in aclear, concise way, ensuring rapid and informed
decisions Strong teamwork and people skills - ability to work
collaboratively and effectively across discipline, role, department
and--leadership level. Understanding of user-centered design
principles Workshop planning and facilitation experience Experience
building a Experience Research team and working with--UX Designers,
Developers and Product Managers in an Agile process Experience with
eCommerce best practices You must also attach a Portfolio to be
considered. Your portfolio for Hallmark should show 5-10 digital
images of your work. Accepted file types are PDF, JPG, or JPEG.
Individual file size limit is 10 MB. Attachments together should
total no more than 20MB in total file size. In addition, you may
include a link to your online portfolio as a supplement to the
images you upload. In compliance with the Immigration Reform and
Control Act of 1986, Hallmark Cards, Inc. and its subsidiary
companies will hire only individuals lawfully authorized to work in
the United States. Hallmark does not generally provide sponsorship
for employment. Employment by Hallmark is contingent upon the
signing of the Employment Agreement, signing of an agreement to
arbitrate in connection with the Hallmark Dispute Resolution
Program, completing Form I-9 Employment Eligibility Verification,
passing the urinalysis drug screen, education verification and
satisfactory reference and checks. BENEFITS AND PERKS:
At Hallmark, we help people feel connected to what matters. That's
true of our employees, just as it is our consumers. Providing
benefits that support the lives and wellbeing of Hallmarkers is
among the most important investments the company makes. Hallmark
benefits are designed to give you choices. Wherever you are in
life, we want you to find the benefits that are right for you and
your loved ones. Explore the Hallmark Benefits Guide to learn more.
Hallmark is an equal opportunity employer. All qualified applicants
will be considered for employment without regard to race, color,
religion, sex, age, pregnancy, national origin, physical or mental
disability, genetics, sexual orientation, gender identity, veteran
status, or any other legally-protected status. Principals only
please.
Keywords: Hallmark, Kansas City , Lead User Experience Researcher, Other , Kansas City, Kansas
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