AREA SALES MANAGER SAN DIEGO (REMOTE)
Company: Mendocino Farms
Location: Kansas City
Posted on: June 25, 2022
Job Description:
AREA SALES MANAGERMendocino Farms Remote Position Overview The
San Diego Area Sales Manager is responsible for planning,
developing, and growing sales for multiple restaurant locations in
their region (x5), while maintaining relationships with existing
clients. This position reports into Marketing and is responsible
for working with the Director of Operations, management and
catering teams at each store on our Mendo "Best Practices" for
sales building and catering. Position Description Build & Retain
Sales
- Partner on an ongoing basis with the General Managers and
Directors of Operations to drive sales to each store, with
particular focus on NSOs and focus stores. Sales building tactics
include:
- Catering lead generation
- Identification of store's key target clients
- Sample caterings
- Corportate event participation
- Digital Office hero - monitoring submissions and identifying
key opportunities to develop new relationships and partnerships
through this program
- Maintaining relationships with existing catering clients
- Knowledgeable about each store's top 20 catering clients
- Developing automated CRM communication
- Partnering with the catering teams on cookie drops, follow-up
emails, etc.
- Neighborhood Marketing Playbook
- Community engagement
- Give Backs
- Program ideation & amplification
- Relationship building with schools and proactive outreach
- Execution and coordination with stores
- Events - responsible for seeking local events that align with
our brand and mission
- Sponsorships
- Help to lead new initiatives aimed at driving sales by meeting
the needs of catering clients
- Farmstand and other distribution partnerships to offices
- Bulk stored value at a discount
- Other new initiatives
- Key participatnt in helping drive sales & awareness for any
NSOs (New Store Openings) in the region
- Aligns with Ops & Marketing stakeholders on GO sales, ramp
goals, and pre-opening sales & marketing activities
- Partners with NSO Marketing Manager on identifying key targets
for Sample Caterings & invites for training events
- Executes sample caterings and/or office/residential food
drops
- Stream teaming strategy & execution
- Attends training and Grand Opening events to build
relationships
- Meetings & Reporting
- Participate in weekly catering calls with all ASMs and Catering
Teams to discuss upcoming initiatives, promotions, and areas of
focus
- Participate in bi-weekly Sales Building calls with Ops, Ops
Services, and Marketing
- Creates weekly reporting outlines sales activities and results
driven
- Reviews all stores in region on a quarterly basis with other
key stakeholders to determine Focus Stores for the upcoming quarter
Monitor Sales & Trends Within Market
- Understands the overall region's fast casual market,
competitors' strengths and weaknesses, economic trends, supply and
demand, and how to sell against them
- Participates in networking opportunities with others in the
region (admins, restaurant operators/salespeople, etc.)
- Stays up to date on local trends and needs as they arise and
creatively thinks through solutions to new challenges
- Monitors guest reviews through Yext, looks for trends per store
and reviews with DO for improvement Being the Local Brand
Ambassador
- Serve as Key Connecter within the region (for both marketing &
guests)
- Main contact for property managers and centers
- Owner of store database / Rolodex
- Vet local events and marketing opportunities
- Contribute localized content for Mendo's social channels
(Instagram and Facebook)
- i.e. events, Team Members, etc. Leadership, Coaching, &
Partnership
- Partners with Operations (VP of Ops, DOs, Ops Services, etc.)
to attract, develop and retain the right team members to maintain
the Mendocino Farms "Best in Class" Catering Standards
- Partner with the Director of Sales & Engagement to execute
marketing campaigns & promotions at the regional level
- Directs, leads, and coaches the Catering Team using sales
initiatives and "Best in Class" Standards to achieve individual and
team sales goals
Key Skills and Requirements
- Travel is required, must have a valid driver's license and
reliable transportation
- Proven ability to develop, nurture, and maintain strong client
relationships
- Strong written and verbal communication skills
- Ability to manage multiple projects simultaneously in a fast
paced environment
- Must be organized, and possess a strong sense of urgency and
professional demeanor
- Proficiency in Microsoft Office programs and Google Suite
- Candidates must live within the region they support and must
have the ability to work remotely
- Goal-oriented self-starter
- Williness and desire to adapt with the role and company as we
grow; accepts change
- Interest in being a part of a high-growth company
Keywords: Mendocino Farms, Kansas City , AREA SALES MANAGER SAN DIEGO (REMOTE), Hospitality & Tourism , Kansas City, Kansas
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