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Marketing Manager - Employer Population Health (Health & Wellness)

Company: Quest Diagnostics
Location: Shawnee Mission
Posted on: January 27, 2023

Job Description:

The Marketing Manager - Employer Population Health (Health and Wellness) is responsible for defining, planning, developing and leading market growth strategy in support of the product and solutions value proposition in the hospital, health system large group practice, and employer market segments. This role will be responsible for the management and execution of the go-to-market and engagement plans for the Employer Population Health segments, strategic partners and resellers (channel partners) for the range of Employer Population Health solutions for both the Direct Sales and Business Development teams. Understand customer market segments, monitor competitive activity, and translate voice of market to effectively design customer engagement and lead generation activities. Identify and support our critical channel and influencer relationships. This will include championing and executing individual initiatives with each partner that would further our market positioning, including providing the necessary marketing and field support for helping the Employer Population Health group realize tangible market success measures. Establish marketing goals and design marketing plans in conjunction with Commercial partners to address local and national opportunities. Manage tight working relationships with Quest Value Creation, Commercial Marketing, Sales, Business Development and Product Management teams.This person will work from Lenexa, KS two days per week with three days being remote (hybrid role).JOB RESPONSIBILITIES:

  • Define, create, and execute marketing plans for Employer Population Health and Channel Partners/Resellers and activities that effectively differentiate our value proposition and solutions
  • Segmentation and market understanding to align with target opportunities
  • Design lead- and demand-generation plans to help fill the funnel with high-value prospects and engage with prospects via lead nurturing to build relationships and improve closure rates.
  • Identify effective commercial marketing programs, designed to leverage equities and assets of customers, partners, and broader Quest Commercial and Communications entities (such as website, webinars, events and social media, demos, testimonials) and work with Sales partners to execute
  • Develop programs and messaging to establish Employer Population Health as a thought leader and content that is appealing to the C level/buyers
  • Serve as a voice of the market and voice of customer, leveraging market/competitive intelligence and customer input to drive effective product and marketing strategy
  • Maintain closeness with key stakeholders to understand their needs and buying intentions, and gauge customer satisfaction
  • Build and maintain strong working relationships with sales, business development, professional services, technical product development and executive teams as appropriate to support the ongoing success Accountabilities/Metrics:
    • Segmentation and clearly defined target marketing and list management
    • Successfully launch new functionality/capabilities: targeting, messaging, collateral, sales materials, tracking
    • Create and execute annual Marketing Plans
    • Drive and measure campaigns that build awareness, develop thought-leadership activities, and create opportunities and materials that support the sales team
    • Establish demand-generation goals and execute plans to nurture prospects
    • Leverage 3rd party telemarketing services and develop processes and tracking for lead effectiveness
    • Design market-level activities in conjunction with Sales partners for a select set of high-opportunity markets
    • Utilize to monitor campaign progress and effectiveness
    • Utilize Marketo to engage with customer prospects
    • Communicate via website and social media to maintain awarenessJOB REQUIREMENTS:Education Required:Bachelor Degree in Business Administration, Marketing related field, or equivalent education and experience. Work Experience:
      • 5+ years of healthcare technology marketing and/or sales experience with an emphasis on product or brand management experience preferred.
      • Experience working for a healthcare technology company with an emphasis on EHR, revenue cycle management, HIE, connectivity strategies, population health is a plus.
      • Expertise and experience with hospitals, health systems and C level engagement, and employers Other:
        • Strong communications and writing skills
        • Ability to handle complexity and ambiguity in a complex multi-stakeholder environment
        • Ability to provide structure to complex problems
        • Supervisory and project management experience, minimum 2 years (direct or indirect)
        • Proficient in MS Office Products, CRM Solutions (Marketo, )

Keywords: Quest Diagnostics, Kansas City , Marketing Manager - Employer Population Health (Health & Wellness), Healthcare , Shawnee Mission, Kansas

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