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Senior Marketing Manager - Marketing Strategy & Planning

Company: H&R BLOCK
Location: Kansas City
Posted on: November 17, 2018

Job Description:

JOB SUMMARY The Senior Marketing Manager - Marketing Strategy & Planning is responsible for leading the development of the go-to-market plan for assigned lines of business/product offerings. Applying their understanding of the overall H&R Block enterprise and brand strategy, marketplace dynamics, consumer insights and general business acumen, he/she will work with partners across the Marketing division to build and execute plans that deliver against defined business outcomes. Additionally, this role will partner closely with assigned product/business owners to provide strategic support to inform product/program development and serve as their entry point to the Marketing division. ESSENTIAL DUTIES AND RESPONSIBILITIES Lead the development of the go-to-market strategy and integrated marketing plan for assigned lines of business/product offerings. Work with cross-functional teams to lead the creation and preparation of new campaigns for execution including campaign strategy, offer development, business case creation and approval, brief development, and client targeting. Lead marketing department efforts to assess marketing performance across channels against business objectives. Collaborate with channel teams to identify opportunities to optimize plans based on results and key metrics. Work closely with assigned product/business owners and other functions across the enterprise to ensure marketing department efforts are aligned with the overall delivery plan. Partner with consumer insights, product and other teams to identify, recommend, and implement market research activities to help achieve short and long-term business goals. Prepare and deliver presentations to various audiences, including senior leadership. Lead ad hoc projects and initiatives that bring about change or improve the business. QUALIFICATIONS Education Bachelors degree required. Marketing, Business, Journalism or other related field preferred. MBA or other relevant Master's degree preferred Experience 6 years of broad-based marketing, strategy, brand management and/or consumer product experience. Experience in developing and executing marketing/brand/product strategies. Strategic thinker with a proven ability to translate strategy into executable tactics. Proactive problem solver with the ability to make the right decisions quickly - either independently or as part of team - and drive issues to resolution. Demonstrated knowledge of marketing principles, practices and techniques, including knowledge of research, performance marketing, promotion, etc. Effective oral, written, and interpersonal skills. Presentation skills necessary to communicate and persuade a wide range of audiences. Effective project management and organizational skills with the ability to manage multiple projects simultaneously while adhering to established timeframes. Proven ability to influence and lead teams that include internal stakeholders, at all levels, as well as external partners. Preferred Qualifications MBA

Keywords: H&R BLOCK, Kansas City , Senior Marketing Manager - Marketing Strategy & Planning, Executive , Kansas City, Kansas

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