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C2M eCommerce Manager

Company: Russell Stover Chocolates
Location: Kansas City
Posted on: September 21, 2023

Job Description:

At Russell Stover, not only do we love chocolate, but we love our jobs! Every day we go to work exhibiting our values of excellence, innovation, entrepreneurship, responsibility, and collaboration. Working at Russell Stover you'll be part of the leading manufacturer of boxed, seasonal, and sugar-free chocolates. For over 100 years, Russell Stover Chocolates, Whitman's, and Pangburn's have been crafted with the finest ingredients to bring happiness to generations. Today, we produce over 55 million pounds of chocolate annually, and our legacy brands can be found in 13 company-owned stores and over 9,000 wholesale accounts. Join our team and let's continue making chocolate lovers happy!-- A day in the life---Can you help enchant the world with chocolate and make our online customers happy? Do you want to work for the third largest American chocolate manufacturer? In the role of Click to Mortar (C2M) eCommerce Manager you would be responsible for the strategic roadmap of the digital business with our click to mortar retail partners, including identifying and implementing the overall digital strategy. Working closely with the sales, marketing, and digital teams to implement both seasonal and always-on activations across the marketing funnel to ultimately drive awareness, consideration and conversion for Russell Stover Chocolates products within our wholesale customer accounts.Responsible for delivering against Digital strategy and metrics within search, display and category campaigns across key retail partners and partner with both Marketing and Sales as the SME on digital marketing and on-site activation.Work closely with the Lindt & Sprungli Group International team to ensure both sharing and utilizing of best practice across global markets, adhering to and influencing global guidance.--What you will be doing---Our Digital strategy operates around 4 key pillars: Availability, Visibility, Conversion and Management - the successful candidate will be able to grow the retailer.com omnichannel business within this framework with focus on driving greater Online Availability, Visibility and Conversion of Russell Stover Chocolates products:
Support the implementation of the Russel Stover Digital vision, strategy and roadmap, ensuring alignment of search, retail media, marketing and ad strategy with our C2M customers. Partner with Account Managers and support them with the effective execution of a cost-efficient ad strategy to maximize reach, ensuring a balance of NTB vs ROAS, to drive long term sales growth. Partner with Marketing Managers and support them with the effective execution of a cost-efficient retail media strategy to maximize reach, to grow long term brand awareness and HH penetration. Partner with Marketing to Managing relationships with agencies & suppliers; conducting regular reviews to ensure performance targets are being met. Be the subject matter expert (SME) for Criteo, Citrus and retailer specific platforms with a broad knowledge of alternative performance ad and marketing toolsets across other digital channels. Managing one direct report; the digital shelf executive (content lead) and supporting them with content creation initiatives (including digital assets, SEO copywriting etc) to drive conversion.Do you have what it takes?-- (Basic Qualifications)
A Bachelor's degree and up to 3 years of related experience / equivalent work experience. Proficient in Citrus, Criteo, and other search and retail media networks across Mass, Grocery and Drug. Ability to take complex data examples and summarize cohesively to bring both internal management, international colleagues and wider Russell Stover teams on Digital journey.
Knowledge of budgeting, and operational planning. Team player who can deliver. High level of professionalism, energy and sense of urgency to "make things happen". Team player with a positive attitude, strong sense of empathy and ability to be decisive. A strategic thinker who can 'connect the dots' and see the bigger picture, as well as being comfortable in the details of the deliverables.
Able to work effectively within a fast-changing environment, adapting to tight deadlines and priority changes.Do you stand above the rest?--
Experience with Citrus Ad, Criteo, Walmart Connect and other retailer platforms. Experience working on marketing plans involving Retail Media. Experience with Meta and Google Ads is a plus. Experience with Salsify or Syndigo product information management system is a plus. Experience with Meta and Google Ads is a plus. Experience managing and developing people is a plus.At Russell Stover Chocolates, we don't just accept difference - we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products, and our community. Russell Stover Chocolates is proud to be an equal-opportunity workplace and is an affirmative action employer. We provide equal employment opportunities to all people without regard to race, color, national origin, ancestry, citizenship, age, religion, gender, sex, sexual orientation, gender identity, gender expression, marital status, pregnancy, physical or mental disability, protected medical condition, genetic information, military service, veteran status, or any other status or characteristic protected by law. Employment by Russell Stover Chocolates is contingent upon I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification, and satisfactory reference and background checks.Make Happy. Work Happy.--

Keywords: Russell Stover Chocolates, Kansas City , C2M eCommerce Manager, Executive , Kansas City, Kansas

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