D2C eCommerce Manager

Company: Russell Stover Chocolates
Location: Kansas City
Posted on: September 19, 2023

Job Description:

At Russell Stover, not only do we love chocolate, but we love our jobs! Every day we go to work exhibiting our values of excellence, innovation, entrepreneurship, responsibility, and collaboration. Working at Russell Stover you'll be part of the leading manufacturer of boxed, seasonal, and sugar-free chocolates. For over 100 years, Russell Stover Chocolates, Whitman's, and Pangburn's have been crafted with the finest ingredients to bring happiness to generations. Today, we produce over 55 million pounds of chocolate annually, and our legacy brands can be found in 13 company-owned stores and over 9,000 wholesale accounts. Join our team and let's continue making chocolate lovers happy!-- A day in the life---As an Ecommerce Manager, you will be responsible for the strategic roadmap of the ecommerce business including identifying and implementing the overall digital strategy, while managing the day-to-day operations of all Russell Stover websites with focus on achieving sales and profitability goals.You will also conduct day to day maintenance and improvement to the ecommerce platform and all marketing channels using all available analytical tools. Discover, explore and recommend new opportunities, tools and ideas which will drive sales, visibility, and efficiencies on the platform for the growth of the ecommerce channel, including site functionality and design, and third party/vendor effectiveness.-- You will also be responsible for collaborating with cross-functional partners both internally and internationally across the Lindt Group to manage all aspects of the ecommerce business including, business planning, content strategy and development, promotional campaigns and other online marketing, website design, customer service, analytics and all related technologies. --Design and recommend online sales programs and sets short and long-term online sales strategies.-- What you will be doing---Our Digital strategy operates around 4 key pillars: Availability, Visibility, Conversion and Management - the successful candidate will be able to grow the eCommerce channel within this framework with key responsibilities as follows: Availability: work with the D2c/Retail operations team and our fulfilment team to ensure effective inventory management, rotation, deployment (including new product launches) and seasonal availability. Work with the marketplace manager to ensure all inventory for marketplaces is held alongside our Russellstover.com inventory in an appropriate manner. Work with marketing and retail operations on the ideation, creation and execution of new product and pack propositions which will leverage the Russell Stover brand heritage and drive penetration for Russellstover.com within our target and new shopper groups. Visibility: alongside the Digital Marketing Manager, lead on any and all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting.-- Specifically, manage all SEO/SEM/PPC, affiliate marketing, email marketing and all other initiatives for RussellStover.com and market channels using best practices. Ensure consistent and effective ecommerce promotions through shared channels such as Pinterest and Facebook. Conversion: work alongside the Digital Shelf Analyst and eCommerce Analyst to ensure effective deployment of PDP content to the Magento platform. Continually innovate and liaise with in-house and external Creative teams on what best-in-class content should look like. Develop and oversee the effective planning, QA and execution of content and design across the websites and online marketing campaigns to ensure efficiency, accuracy and timeliness of all web content publishing. Ensure effective management of the eShop promotional calendar and utilize all marketing levers (product, price, place, promotion, proposition and pack) to enhance conversion metrics. Management: Full ownership and management of the RussellStover.com platform and eCommerce channel P&L to deliver sales and profit metrics alongside key leading KPIs. Cross-functional working across multiple teams to ensure delivery of all requirements in a cohesive and timely manner. Also manage and develop 1x Direct Report (eCommerce Analyst).Do you have what it takes?-- (Basic Qualifications) A Bachelor's degree in a related area and up to 5 years of related experience, or equivalent work experience. 1 - 2 years supervisory experience required. Proficient in Google Marketing Platform, Microsoft Office (Excel, Access, Word, PowerPoint) and email campaign software. Ability to be detail orientated, whilst also considering the wider picture - the ability to analyze complex problems or data sets and come to reasoned and logical conclusions to take decisive action - ability to share this thought process and results cohesively with both internal management, international colleagues and wider Russell Stover teams.
Knowledge of budgeting, and operational planning. High level of professionalism, energy and sense of urgency to "make things happen". Team player with a positive attitude, strong sense of empathy and ability to be decisive. A strategic thinker who can 'connect the dots' of the bigger picture, as well as being comfortable in the details of the deliverables.
Able to work effectively within a fast-changing environment, adapting to tight deadlines and priority changes.Do you stand above the rest? (Preferred Qualifications) Experience with Adobe Magento platform, Sterling Order Management System, Listrak email campaign software highly desired. Experience in--HTML, Dreamweaver, and Photoshop is a plus. Experience with Salsify product information management system is a plus.--At Russell Stover Chocolates, we don't just accept difference - we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products, and our community. Russell Stover Chocolates is proud to be an equal-opportunity workplace and is an affirmative action employer.--We provide equal employment opportunities to all people without regard to race, color, national origin, ancestry, citizenship, age, religion, gender, sex, sexual orientation, gender identity, gender expression, marital status, pregnancy, physical or mental disability, protected medical condition, genetic information, military service, veteran status, or any other status or characteristic protected by law.--Employment by Russell Stover Chocolates is contingent upon I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification, and satisfactory reference and background checks.--Make Happy. Work Happy.--

Keywords: Russell Stover Chocolates, Kansas City , D2C eCommerce Manager, Executive , Kansas City, Kansas