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Associate Manager, Creative Trend Forecasting

Company: Parks, Experiences and Products
Location: Kansas City
Posted on: September 24, 2022

Job Description:

The Associate Manager of Trend Forecasting will support projects that equip the Global Product Creation (GPC) team to unlock its next wave of short-term and long-term growth in products, while delivering innovation, increased value, and leverage to our organization.Responsibilities:

  • Research Macro Consumer Product Trend insights
  • Research social listening insights across various platforms
  • Research broad market insights to inform GPC teams about consumer and product macro trends
  • Support the documentation, organization and synthesis of trend and consumer related content
  • Support graphic design work that promotes consumer centricity and deepens understanding of consumer demographic and psychographic segments, including building consumer personas, generating social listening insights, and connecting broader trends to brand-specific consumers
  • Assist and collaborate with worldwide trend network across relevant GPC teams to gather region, marketplace, consumer, and DE&I inputs to larger trending workContribute to Key Long-Term Projects and Initiatives
    • Support teams on important projects to promote inspiring, creative, design-led thinking
    • Support brainstorming and ideation sessions in online lab and other environments
    • Create visually compelling decks and presentations Provide Line-of-Sight Visibility and Important Connection Across GPC
      • Provide line-of-sight to Sr. Manager on relevant topics and work across team to action
      • Contribute to important deliverables and projects related to GPC long-term plan and other executive presentationsSupport Cross-Functional Team Management
        • Manage essential partnerships to support organization's needs
        • Maintain a positive team environmentBasic Qualifications:
          • Undergraduate degree in related field such as design and/or marketing
          • 2+ years of experience in a related field
          • Design background required: fluency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Premier is a plus
          • Comfortable analyzing qualitative and quanitative data
          • Design Portfolio Required
          • Strong pulse on broader market, consumer, social media, and cultural trends
          • Familiarity with working in-or with-large matrixed organizations
          • Capacity to contribute to development and delivery of presentations
          • Team player, able to develop and nurture partnerships in highly-matrixed environment
          • A curiosity to explore a constantly-evolving consumer marketplace, with an eagerness to be "in the weeds" exploring brands, consumers, and market trendsRequired Education:
            • Undergraduate degree in design or marketing Preferred Education:
              • Advanced degree in design or marketing Additional Information : This role is located in Orlando, FL Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at

Keywords: Parks, Experiences and Products, Kansas City , Associate Manager, Creative Trend Forecasting, Executive , Kansas City, Kansas

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