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Paid Search Manager

Company: Native Digital
Location: Kansas City
Posted on: August 7, 2022

Job Description:

ROLE & RESPONSIBILITY

  • Set up, manage, optimize and report on paid search campaigns under the direction of the lead search strategist. Advise on ad copy, targeting, landing page optimization and optimizing KPIs.
  • Perform keyword analysis and develop insights rooted in search intent. Perform analysis & reporting for client marketing activities. Create dashboards, analytics reviews and provide actionable takeaways from analysis.
  • Develop strategic campaign architecture that maximizes ROI. Diagnose issues and deficiencies on existing campaign set-up and recommend paths to profitability.
  • Assist with quantitative analysis and integrated digital campaign planning for clients through competitive audits of marketing performance on social media, search, website and email.
  • Plan campaigns to achieve business objectives through tactics spanning multiple channels. Implement strategies by running paid social and retargeting campaigns and working with external media partners.
  • Assist on website projects by providing input on sitemap and web content.
  • Collaborate closely with Account Service and Creative teams.
  • Effectively present analysis, plans and reporting internally and externally.
    IF YOU'RE RIGHT FOR THE ROLE, YOU WILL---
    • Have 2-5 years experience, ideally in an advertising or marketing environment
    • Have a bachelor's degree, or equivalent experience
    • Posses updated Google Search and Analytics certifications
    • Be able to implement, report and optimize for paid search channel as well as understand organic search and overall website performance.
    • Be able to translate business needs into campaigns that model a path for positive ROI
    • Be a strong communicator and presenter
    • Possess insatiable curiosity

Keywords: Native Digital, Kansas City , Paid Search Manager, Executive , Kansas City, Kansas

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