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Digital Marketing Manager, Remote

Company: Hire Heroes USA
Location: Kansas City
Posted on: May 15, 2022

Job Description:

Position:

Reporting to the Director of Marketing & Communications, the Digital Marketing Manager is an innovative leader who drives digital performance and contributes technical marketing expertise to support the overall growth of the organization. This role is responsible for leading the development and implementation of digital marketing solutions and campaigns to advance the organization's social cause and positively impact the lives of veterans and military spouses.

Reporting to the Director of Marketing & Communications, the Digital Marketing Manager optimizes digital performance to ensure brand growth and target audience reach through strategic channel management; digital campaigns, paid advertising, and SEO/SEM.

Responsibilities:

Marketing

  • Develop national marketing campaign plans and toolkits. Lead ideation, implementation, execution, and measurement. Collaborate with leaders, internal teams and agencies/ vendors to create and ensure planned content is delivered and aligns with overall marketing strategies across owned, paid, and earned channels.
  • Translates strategic initiatives into marketing plans.
  • Research, identify and recommend marketing strategies to target populations. Develop comprehensive creative briefs and marketing plans for business units and portfolios to advance mission impact, brand relevance, and revenue goals.
  • Establish clear KPIs for marketing initiatives and own relationship with analytics to ensure impactful testing agenda and measurement plan in place
  • Extensive experience planning, creating and executing PPC campaigns across channels including Google, LinkedIn, Facebook, Instagram, and Twitter
  • Conduct and analyze insights from SEO/SEM, CRM, sales/promotional tools to incorporate best practices and change management for marketing/advertising campaigns
  • Ensure campaigns have cohesive GTM media strategies and manage cross-campaign alignment to ensure all omnichannel media is working together

    Personnel Management
    • Manage and lead the professional development of the Digital Marketing Coordinator
    • Responsible for providing performance counseling and incentive recommendations, hiring and training of reporting employees, and establishing performance measures, strategies, and processes to achieve departmental goals
    • Monitor and track team's digital marketing efforts through reports; establish expectations and/or goals for continued success

      Teamwork/Collaboration
      • Collaborate with internal stakeholders to advance Hire Heroes USA's position in a dynamic digital landscape.
      • In collaboration with the Development team, leads the Direct Response team with support in the creation, implementation, and approval of all direct response engagement activities.

        Desired Skills & Experience
        • Bachelor's degree or equivalent experience in a relevant field such as Marketing, Communications, Graphic Design, UX/UI Design or Advertising
        • 5+ years of experience managing performance marketing programs, digital campaigns, and/or paid advertising
        • Strong understanding of direct response marketing methodologies and key digital channels including display, shopping, search engine marketing, and social media
        • Detail-oriented and very strong organization and project management skills with the ability to work in a fast-paced environment and track/manage multiple campaigns/projects at a time
        • Passion for data-driven decision making and creating compelling digital experiences
        • Understand the role culture plays in how a brand communicates to its community
        • Conceptualize and communicate basic design principles to create compelling creative for social, email, and web
        • Experience developing and managing channel strategy and budgets
        • Certifications in Google Analytics and/or Google Adwords is a plus

          Work Environment/Physical Demands
          • General office environment; temperature-controlled
          • Routinely uses standard office equipment, e.g. copiers, phones, computers
          • 10% - 20% travel
          • Sitting for extended periods of time

            All applicants must upload both a cover letter and resume.

            About this Company:

            MISSION

            Hire Heroes USA empowers US military members, veterans and military spouses to succeed in the civilian workforce.

            As a 501(c)(3) not-for-profit organization, Hire Heroes' services are provided at no cost to clients.

            VISION

            Be the Nation's preferred veteran employment service organization through a relentless focus on personalized career coaching that improves clients' quality of life and strengthens the US economy.

            CORE VALUES

            Integrity, Passion, Effectiveness and Collaboration

            Hire Heroes USA empowers service members, veterans and their spouses to succeed in the civilian workforce. As the nation's leading veteran employment organization, Hire Heroes USA offers personalized one-on-one coaching, professionally revised resumes, mentoring, workshops, a job board, career fairs and more, to tens of thousands of job-seeking veterans annually. We are their partner in success.

            Headquartered in Alpharetta, Georgia, Hire Heroes USA has built a national reputation of excellence. Prioritizing transparency, Hire Heroes USA earned a 4-star rating from Charity Navigator and the GuideStar Platinum Seal. Funded exclusively through public donations and private grants, we provide our services at no cost to clients.

            For more information about our mission, our services and how to get involved as a corporate partner, employer, donor or volunteer, please visit our website.

            Hire Heroes USA is an equal opportunity employer with a diverse workforce. We provide equal employment opportunities to all employees and applicants for employment without regard to age, race, color, religion, gender, marital status, pregnancy, sexual orientation, gender expression or identity, domestic violence victim status, national origin, ancestry, disability, genetic information, military or veteran status, or any other protected factor. This policy applies to all terms and conditions of employment, including, but not limited to recruitment, hiring, assignment, promotion, compensation, training, leaves of absence and termination. Sexual harassment or harassment based on other protected group status, as defined by law is also prohibited.

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Keywords: Hire Heroes USA, Kansas City , Digital Marketing Manager, Remote, Executive , Kansas City, Kansas

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