Remote Marketing Manager

Company: First American Financial Corporation
Location: Kansas City
Posted on: May 15, 2022

Job Description:

Company SummaryJoin a team that puts its People First! As member of First American's family of companies, Mortgage Solutions provides lenders with solutions to originate, close and service quality loans. Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For list for six consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com.Job SummaryCome join our team as a Marketing Manager! Working remotely, this role is responsible for defining, promoting, communicating, and executing the strategic marketing roadmap for brands and current and future products within our Mortgage Solutions Division. You will actively lead day-to-day decisions and activities related to the marketing roadmap, content development, product promotion, competitive assessment, brand and product positioning, and consumer messaging.You will build relationships across the organization and externally, to support increased brand presence, product awareness and adoption. You will achieve success by working collaboratively with internal stakeholders to understand customer needs and emerging marketing opportunities, and transforming these into relevant product marketing and positioning, to increase market awareness and drive growth.ResponsibilitiesThis position is responsible for developing and executing brand and product marketing programs and content in support of long and short-term marketing strategies, to meet business objectives. This includes:

• Lead day-to-day brand and product marketing initiatives in support of sales teams and business goals.
• With an understanding of our brand and product marketing strategy, lead copywriting and content development, creating content and consumer experiences that resonate with our mortgage lender/servicer customers
• Synthesize complex product features and client needs into simple, powerful stories
• Work independently to create marketing materials, including sales tools, campaigns, promotions, videos, scripts, blogs, white papers, website content, case studies, data sheets and presentations.
• You will help to bring new products to market through the development and evangelization of robust go-to-market plans, value positioning, messaging frameworks, and sales enablement and training
• Partner with marketing teams to design, activate and measure the performance of product marketing campaigns, analyze results, share with key stakeholders, and make recommendations for future campaign strategies
• Serve as subject matter expert on the competitive landscape and develop sales tools to overcome client objectives
• Engage with a wide range of stakeholders across the organization and customers to build market awareness and demand for our product portfolio
• Assist in win/loss analysis and distill client feedback, uncovering learnings to evolve product positioning and messaging, and provide actionable recommendations informing sales and product strategyQualifications
  • The ideal candidate has familiarity with marketing, advertising, conferences and/or technology landscapes with experience in brand and product marketing, solutions marketing, strategy, or sales enablement within mortgage origination, post-close or servicing products and services.
  • Strong written and verbal communication skills
  • 5+ years of experience in brand marketing, product marketing, content creation, product management, product positioning, competitive analysis, marketing planning and strategy
  • Expert in working in cross-functional, highly matrixed environments
  • Advanced knowledge of MS Office applications (Word, PowerPoint, Excel, Visio, etc.)
  • Strong interpersonal skills with keen ability to communicate product marketing and positioning across an organization and to large audiences
  • Sound decision making, critical thinking, creative, and problem-solving skills
    • Bachelor's degree or equivalent combination of education and experience#LI-NS2#FAMSOTHFirst American invests in its employees' development and well-being, empowers them to provide superior customer service and encourages them to serve the communities where they live and work. First American is committed to diversity and inclusion. We are an equal opportunity employer.Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.

Keywords: First American Financial Corporation, Kansas City , Remote Marketing Manager, Executive , Kansas City, Kansas