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Strategy Director - Kansas City

Company: Lever
Location: Kansas City
Posted on: April 10, 2021

Job Description:

You connect insight to idea. Obscure culture into specific opportunity. Data points into brand action. Disparate signals into a path forward. You lead . You are the "hub" of all strategic activity within the agency, partnering closely with creative, account, media, social, and innovation teams. You inspire, guide, and lobby for the right idea - for the brand, for the business, for the humans. You work high and low . You must execute high-level brand strategy and day-to-day planning. You must have foresight and be in the weeds. You must love writing a clear, succinct product brief, then jumping to an overarching brand challenge, all before your second cup of coffee. You push the thinking . You see past the noise to find the more human idea. You ask better questions. You get messy and deep into a creative idea to make it come to life. You persuade internal teams and the client to make the brave idea happen. You love a great advertising. But you push for the business idea that makes for great advertising. You're a person of action . You're not interested in sitting in your own head, deciphering cultural radio static. You understand a large worldview, but you can quickly get to the practical. You operate in real time, quick, lean, and collaborative. You're responsible for generating a product that is thoughtful, yet wholly relatable. Essential Duties and Responsibilities:

  • Leads and participates in strategy development for clients and new business
  • Responsible for generating the Red Thread, or the actionable strategic idea, in any brand engagement
  • Manages and mentors a team of strategists, as well as contributing to best-practice solutions for the overall strategic process at Barkley
  • Becomes an invaluable resource for clients in terms of overall strategic guidance
  • Writes and presents micro and macro-level creative briefs for all initiatives
  • Lead integrated idea teams in idea sessions and workshops
  • Recommends and manages research that will aid in the consumer insight-gathering and strategic process
  • Monitors and interprets cultural and social trends relevant to client business
  • Presents insights/implications/opportunities in client and new business
  • Finds creative, differentiating ways to gain insights, using known tools (qualitative and quantitative), as well as unique and new approaches Qualifications:
    • Sample work will be requested in the interview process
    • Exhibit high-level writing and presentation skills
    • Must demonstrate deep experience in insight and research practices
    • Excellent reasoning ability: Ability to define problems, collect information, establish facts, draw valid conclusions, and make creative leaps
    • Bachelor's degree is preferred
    • 7+ years of direct work experience in the strategy field

Keywords: Lever, Kansas City , Strategy Director - Kansas City, Executive , Kansas City, Kansas

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