Sr Marketing Manager

Company: H&R Block
Location: Kansas City
Posted on: February 23, 2021

Job Description:

What You'll Do...Leads, develops, recommends and implements customer data strategy to develop personalized 1:1 marketing initiatives. Leads work on measuring complex, high revenue generating, multi department and large project team marketing programs.* Leads, develops, recommends and implements customer data strategy to develop personalized 1:1 marketing initiatives. Leads work on measuring complex, high revenue generating, multi department and large project team marketing programs. Analyze each program to identify key success indicators. Prioritize projects based on evaluation of short and long-term benefit to the company.* Implement and monitor marketing metrics to ensure the effective measurement of client acquisition marketing programs. Identify areas of concern and takes appropriate action.* Develop efficiencies in gathering and reporting data to support Product and Experience initiatives through dashboards, optimization and automation.* Collaborate and lead other associates in Product and Experience to communicate the status of key projects to ensure organizational awareness of customer insights. Lead, propose and set strategy for discussion and consideration of ideas within the working groups.* Lead in ideas that develop H&R Block personalized 1:1 advertising strategy and execution.* Direct, coordinate and monitor the timely development of analytics initiatives to support the Product and Experience organization.* Partner with the Marketing Research team to identify, recommend, and implement market research activities. Analyze research results, making recommendations to better achieve the company's short and long-term objectives.* Participate in the development of media plans, helping to ensure recommended media plans achieve business and marketing objectives.* Serve as a marketing resource to the IT and Data Science and Analytics organizations.* Serve as a key analytics knowledge source for the Product and Experience organization bringing new ideas on measurement, efficiency and how to use data to personalize the H&R Block customer experience.What You'll Bring To The Team...* Bachelor's degree in a related field or the equivalent through a combination of education and related work experience.* 5 years Minimum related work experience in an analytics role; experience in marketing analytics preferred* Expert SQL knowledge and experience working with R and/or Python to schedule and automate processesAbout H&R Block...We're here to live our purpose-to provide help and inspire confidence in our clients and communities everywhere. We take our work personally, because we know what it represents: Families and homes. Livelihoods and lives.We've been true to that purpose since brothers Henry and Richard Bloch founded our company in 1955. Since then, we've grown to approximately 12,000 tax offices throughout the United States and around the world. When you join our team, you'll add to the momentum of a forward-thinking company-one that defined an industry and is now leading its transformation.Sponsored Job

Keywords: H&R Block, Kansas City , Sr Marketing Manager, Executive , Kansas City, Kansas