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Social Media Manager

Company: NBKC Bank
Location: Kansas City
Posted on: October 13, 2019

Job Description:

Summary Description

The Social Media Manager will be responsible for creating and implementing nbkc's social media strategy - developing the plan, messaging calendar, social content, engaging with various audiences and curating a culturally relevant social presence for nbkc that creates brand love unlike any other bank. You'll work with our in-house creative team to concept and produce work, and engage with influencers, consumers and traditional publishers. You'll garner insights from social listening using the Meltwater platform and develop the right KPI's for the right channels, reporting on results along with recommendations as you test and learn.

The successful candidate will possess a proven track record of driving engagement in social media, excellent writing skills, influencer/publisher outreach and love pop culture and #trending topics. We're looking for a creative personality with experience in digital campaigns that engage, inform and motivate.

This is a great opportunity for someone wanting to create the social voice and presence from the ground floor as nbkc launches its brand nationwide as a millennial-first lifestyle brand.

What you'll do

---Strategizes, develops & drives all social media efforts, including all content development & community engagement, across all digital platforms

---Directly responsible for developing the plan, message strategy, creative content/overseeing production and posting in online platforms (Instagram, Snap, Pinterest, Facebook, Twitter, Nextdoor, product or industry specific sites, etc.)

---Fosters relationships with industry influencers that will directly lead to a wider audience of our social networks, as well as produce a steady stream of engaging social content

---Works with an entrepreneurial eye to strategize our business and analyze areas where social can help us drive web traffic, leads and reinforce our brand

---Works closely with partners to ensure any cross-promotional efforts are on-brand, strategic, and managed properly in order to maximize success

---Responsible for all measurement, analytics and reporting, while continually finding ways to improve those metrics through testing and new initiatives

---Owns all social feeds and responds to customer reviews and commentary, working with internal operations as needed.

---Follows all applicable laws and regulations

---Performs other duties and projects as assigned

What you'll bring

---Bachelor's Degree in marketing, journalist or related field

---5+ years of social media/channel managements experience with a consumer-facing brand(s), with a strong focus on strategy and performance tracking.

---Expertise & knowledge of the social media ecosystem; from channels to vendors, partners and technology

---Proven track-record of developing and delivering successful social media campaigns that resulted in tangible business results

---Background in developing and executing a content strategy and customer engagement tactics

Bonus Points

---Experience using web analytics tools, tagging and tracking techniques

---Culturally relevant content writing for millennial-first audience, both consumer and small business/gig economy entrepreneurs

---Excellent communication, writing and interpersonal skills

---Ability to multi-task and manage workflow in a high-energy, collaborative, team-oriented environment

---Strong organizational skills with great attention to detail

---Agency experience preferred

Why you'll love working at nbkc Bank

nbkc bank could not be further from your traditional banking organization. Unlike the hidden fees, bureaucracy and conservative nature of most banks, nbkc thrives on innovation, authenticity and simplified solutions that help consumers access, manage and move their money whenever & wherever they are.

Since we opened our doors in 1999, one of our most important goals has been to create a culture in which excellence is recognized, individualism is encouraged, and the workplace is vibrant. That effort has been recognized with awards including the Best Places to Work in Kansas City; Glassdoor's Top-Rated CEO Award, Employee's Choice; a Capstone Award, and more.

Just as our take on banking is far from traditional, so are the benefits of growing your career here at nbkc bank. Ours is a fun, energetic, casual work environment. We offer flexible schedules and collaborative, cross-disciplinary work, onsite fitness center, meditation/yoga studio, game and arcade rooms on every floor and a state-of the-art work space. You think that's cool, stay awhile and you will love the benefit of a 4-week paid sabbatical after your 10 year anniversary to go live boldly. Because You Matter here at nbkc bank.

nbkc bank is an Equal Opportunity-Affirmative Action Employer - Minority/Female / Disability / Veteran / Gender Identity / Sexual Orientation

Keywords: NBKC Bank, Kansas City , Social Media Manager, Advertising , Kansas City, Kansas

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