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Marketing Manager, SEO Content

Company: H&R BLOCK
Location: Kansas City
Posted on: October 13, 2019

Job Description:

H&R Block, the world's leader in tax preparation services, is looking for a Digital Marketing Manager -SEO Content. This position is located at our corporate headquarters, in the premier downtown Power & Light district of Kansas City, where everything is either steps or a streetcar ride away. Our office offers an onsite fitness gym and coffee bar, an awesome company cafeteria, free, covered parking, and frequent opportunities to get discounted or free tickets to a variety of entertainment venues and shows. Relocation assistance is available for this position.

The Digital Marketing Manager will manage SEO content efforts for internal and external content in collaboration with Product teams and Agency partners. We need a candidate who's highly motivated, focused yet flexible, creative, and able to manage multiple projects simultaneously.

The ideal candidate is a skilled writer with a strong understanding of SEO content strategies and tactics involving keyword research, content analysis, content strategy development, content creation and editing, as well as an understanding of how meta data and schema markup enhances on-page content performance.

What you'll do
- Brainstorm, research and collaborate on ideas to create engaging content across a variety of tax related topics.
- Write concise, engaging and informed content that is SEO optimized and consistently expresses the brand voice/personality to drive user action.
- Regularly write and publish new content for the website, optimize existing content
- Copy, edit, and proof-read website content.
- Identify opportunities (content gaps) to develop additional content to increase organic website traffic.
- Collaborate with other associates and support departments to recommend and develop content that aligns with established business and SEO strategies.
- Collaborate with internal content producers to align on content strategies and execute against a common content calendar.
- Work closely with web producers, development teams and outside agencies to provide SEO messaging and content insights.
- Evangelize SEO best practices to company stakeholders.
- Stay on the cutting edge of SEO content trends, tools, and techniques.
- Ensures projects are completed on time and within budgetary guidelines.
- Other duties as assigned.

What you'll bring to the role
- Bachelor's degree in Marketing, Journalism, or other related field or an equivalent combination of education and experience
- Excellent writing and editorial skills, exhibiting the best practices in grammar and style
- Ability to balance short and long-term priorities
- Ability to manage multiple projects simultaneously while adhering to established timeframes
- Understanding and previous use of a Windows-based computer system
- Proficiency in MS Word, Excel, and PowerPoint
It would be even better if you also had
- 5-7 years of work experience
- 4 years of content development or SEO content strategy experience
- Familiarity with franchised, multi-unit retail services
- Experience with WordPress CMS platform

Keywords: H&R BLOCK, Kansas City , Marketing Manager, SEO Content, Advertising , Kansas City, Kansas

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