KansasCityRecruiter Since 2001
the smart solution for Kansas City jobs

Marketing Manager - S

Company: H&R BLOCK
Location: Kansas City
Posted on: August 17, 2019

Job Description:

Leads, develops, recommends and implements client acquisition and retention marketing plans and programs to grow the business. Manage client segment marketing programs, ensuring programs work together with other marketing initiatives. Develop marketing programs, geared to targeted client segments, which increase revenue, client base and profitability. This position will support the marketing department lead for execution of a marketing program or a subset of a very large, complex marketing program.

What you'll do....

  • Implements marketing plans and programs designed to increase revenues, clients, and profitability. This may be a stand alone program or a subset of a very large, complex, multi-media, multi client program. Ensure all marketing plans and programs adhere to overall corporate strategy and objectives. Analyze each program to identify key success indicators. Prioritizes projects based on evaluation of short and long-term benefits to the company.
  • Implement and monitor marketing metrics to effectively measure acquisition and retention marketing programs. Identify areas of concern and take appropriate action.
  • Collaborates with other associates and support departments to develop, recommend, and monitor the implementation of client acquisition and retention marketing plans. Lead the discussion and consideration of ideas within working group.
  • Collaborate with business team on development and recommended media strategy, including: targeting, timing, messaging and offer. Collaborate with business to ensure media programs are extended according to plan.
  • Provides assistance with the development of H&R Block advertising strategy and execution.
  • Work closely with Creative Services and outside agencies to provide input for creative design, messaging and strategy for direct mail and any other direct marketing programs.
  • Ensures projects are completed on time and within budgetary guidelines. Monitors program results and proactively recommends contingency plans or adjustments to meet goals.
  • Responsible for specific acquisition and retention direct response marketing programs to include development, production, delivery and analysis of individual programs.
  • Serves as marketing resource for other departments.What you'll bring to the role...
    • Bachelor's degree in Marketing, Business, or other related field or an equivalent combination of education and experience.
    • Broad-based retail marketing experience, including specific knowledge of advertising, media, grassroots, database, direct, promotion, merchandising, web content and research.
    • Broad-based consumer marketing experience, including specific knowledge of advertising, media, database, direct response, promotion, merchandising, and research
    • Knowledge of marketing principles, practices and techniques
    • Ability to manage multiple projects simultaneously while adhering to established timeframes
    • Ability to balance short and long-term priorities
    • Effective oral, written, and interpersonal skills. Presentation skills necessary to communicate and persuade a wide range of audiences.
    • Demonstrated analytical and problem-solving skills
    • Understanding and previous use of a Windows-based computer systemIt would be even better if you also had....
      • 5-7 years consumer marketing experience
      • Familiarity with franchised, multi-unit retail services
      • Financial services and/or seasonal business experience

Keywords: H&R BLOCK, Kansas City , Marketing Manager - S, Advertising , Kansas City, Kansas

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Other Advertising Jobs


EMAIL MARKETING SPECIALIST
Description: Mommy Jobs Online is seeking Email Marketing Specialist to work part or full-time remotely. The Email Marketing Specialist will play an essential role in being the email and customer
Company: Mommy Jobs Online
Location: Lawrence
Posted on: 08/17/2019

Transcribers and Editors
Description: Transcribers and editors work online, setting their own schedule and pace. Work as much or as little as you want, on jobs that take from a few seconds to many hours to finish. We tend
Company: Mommy Jobs Online
Location: Kansas City
Posted on: 08/20/2019

EMAIL MARKETING PROCESSOR
Description: Shasmi Beauty is now recruiting Email Marketing Processors to work remotely. Great opportunity for the perfect person that has a home office setup to work remotely. At Shasmi Beauty our qualified email (more...)
Company: Mommy Jobs Online
Location: Olathe
Posted on: 08/22/2019


Work From Home - Email Marketing Specialist
Description: At Mommy Jobs Online, we offer our qualified Email Marketing Specialist freedom and profitability of independent recruiting 1099 while benefiting from the tools, branding and support of a national recruiting (more...)
Company: Mommy Jobs Online
Location: Olathe
Posted on: 08/23/2019

Marketing Manager - S
Description: Leads, develops, recommends and implements client acquisition and retention marketing plans and programs to grow the business. Manage client segment marketing programs, ensuring programs work together (more...)
Company: H&R BLOCK
Location: Kansas City
Posted on: 08/17/2019

Email Marketing Processor
Description: Mommy Jobs Online is now recruiting part-time and full-time Email Marketing Processors to work remotely. Great opportunity for the perfect person that have a home office setup to work remotely. At Mommy (more...)
Company: Mommy Jobs Online
Location: Independence
Posted on: 08/20/2019

Service Line Marketing Sr. Manager
Description: JOB RESPONSIBILITIES: br br The Service Line Marketing Senior Manager is essential to supporting the hospital's strategic goals related to market share and reputation. The Service Line Marketing Senior (more...)
Company: Children's Mercy Hospitals and Clinics
Location: Kansas City
Posted on: 08/19/2019

Email Marketing Processor - (Flexible Schedule)
Description: Mommy Jobs Online is now recruiting part-time and full-time Email Marketing Processors to work remotely. Great opportunity for the perfect person that has a home office setup to work remotely. At Mommy (more...)
Company: Mommy Jobs Online
Location: Olathe
Posted on: 08/19/2019

Email Marketing Specialist
Description: At Mommy Jobs Online our qualified recruiters will enjoy the freedom and profitability of independent recruiting 1099 while benefiting from the tools, branding and support of a national recruiting work (more...)
Company: Mommy Jobs On Line
Location: Olathe
Posted on: 08/23/2019

Transcribers and Editors
Description: Transcribers and editors work online, setting their own schedule and pace. Work as much or as little as you want, on jobs that take from a few seconds to many hours to finish. We tend
Company: Mommy Jobs Online
Location: Topeka
Posted on: 08/19/2019

Log In or Create An Account

Get the latest Kansas jobs by following @recnetKS on Twitter!

Kansas City RSS job feeds