Sr. Social Media Specialist

Company: Dairy Farmers of America
Location: Kansas City
Posted on: September 18, 2023

Job Description:

This role is at the heart of what it means to cultivate community. DFA is a Cooperative owned by, governed by and here for family dairy farmers. --The Senior Social Media Specialist should have a passion for cultivating, growing and stewarding engaged community to help tell DFA's connected story across a variety of social platforms to a variety of target audiences. --This role will be primarily responsible for overseeing DFA's employee advocacy program, our content creator and contributor networks, as well as growing our nationwide Young Cooperator community.--Together, these three focus areas are critical to building awareness and following for the Cooperative, its farmer-owned brands and other strategic marketing initiatives.---- --Job Duties and Responsibilities:Oversee the strategic and tactical execution of DFA's employee advocacy network including content planning, creation, community management and measurement of against program objectivesGrow and champion DFA's Young Cooperator community through social channels and engagement opportunitiesManage DFA's content creator and contributor networks, among farmer-owners, for the benefit of Cooperative connectivityPartner with creative and marketing to develop on-brand, engaging assets for target social audienceAssist in management and analysis of paid, owned and earned social data across platforms and tools to provide insight driven recommendations, optimizations and decisionsOversight of listening across the social space, including identification and execution of opportunities to engage with consumers to help build brand fansPartner with various teams across DFA to develop campaigns and content in support of objectivesCultivate collaborative partnerships across the organization to identify agile opportunities to leverage social media content for real time brand and category opportunitiesDevelop a deep understanding of the Cooperative and its brand/voice, its business objectives and focus, the dairy industry and the dynamics that impact our farmer-owners and businessMaintain and share awareness of emerging social media technologies, trends, tools and industry news that align with DFA's business goals. Experiment with emerging social media trends and tactics to keep DFA on the forefront of engaging content; test and learn as appropriate--Maintain and share awareness of emerging social media technologies, trends, tools and industry news that align with DFA's business goalsExperiment with emerging social media trends and tactics to keep DFA on the forefront of engaging contentWork with team to train and engage DFA employees and members in an effort to grow our social media community of promoters and defenderChampion and support DFA's social media policy and help others across the organization understand requirements; continually provide recommendations or process improvements within the communications and social media teamsThe requirements herein are intended to describe the general nature and level of work performed by employee, but is not a complete list of responsibilities, duties, and skills required. Other duties may be assigned as required.

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