Director of Residential Marketing
Company: The Cordish Companies
Location: Kansas City
Posted on: March 20, 2023
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Job Description:
The exclusive lifestyle amenities created by Cordish Living are
designed to elevate downtown living.Matched with expertly curated
concierge services and the hospitality of the Cordish Living team
inaddition to VIP access to exclusive events and venues at your
doorstep, the result is a signature living experience just for
you.The Director of Residential Marketing is the leader of our
marketing division, responsible for brandmanagement, implementation
of promotional and partnership initiatives to drive occupancy
andrevenue growth for communities. Conducts all business in
accordance with Company policies andprocedures, Fair Housing,
Americans with Disabilities Act, Fair Credit Reporting Act, and all
other laws pertaining to apartments.
Responsibilities:Brand Management--- Oversee all national and local
marketing, communications, public relations, and
promotionactivities for the residential division of The Cordish
Companies, including development ofbranding and collateral,
leasing-related marketing communications, and social and
digitaladvertising.--- Develop and ensure all community
initiatives, materials, communication, and appearancemeets Company
brand standards.--- Develop and implement strategic marketing plans
for each property to obtain market shareand occupancy goals.---
Manage agencies to oversee development and production of digital
advertising, websitedevelopment and hosting, signage, and
collateral materials to support sales and marketinginitiatives.---
Oversee social media content strategy, engagement and
conversion.--- Oversee the development of brand story, brand
identity, and marketing collateral for all newdevelopments
including logo, brand guidelines, renderings, professional
photography,website design and development, sitemap, marketing
brochure, floor plan handouts, leasinggraphics, email templates,
digital and print ads, construction fence, etc.--- Complete regular
and consistent audits of property online presence including but not
limitedto property websites, search engine keywords, and competitor
ads.Communication--- Oversee all public relations related
initiatives and manage agency relationships in thedevelopment of
press releases and media events, new development events
includinggroundbreaking, topping out and grand opening, media
interviews and the ongoingpromotional activities for
residential.--- Review and approve resident communication
initiatives through various channels.--- Oversee brand reputation
and manage responses to reviews and surveys.--- Maintains
consistent communication with Property Management teams to evaluate
results ofmarketing strategies.--- Oversee all outreach marketing
to prospects and the community at large including
prospectnewsletters and events, preferred employers and perks
partner program.Controls and Processes--- Oversee the reporting and
tracking of data related to digital advertising, social media
andwebsite traffic.--- Analyze and track results of promotional
initiatives and implement new strategies andsolutions as needed.---
Develop new uses for existing products by analyzing statistics
regarding market development.--- Maintain in-depth knowledge of
market trends, emerging trends, and updated technology tomaximize
the profitability of communities.Financial--- Prepare and manage an
annual budget for each community and new development.---
Communicate and hold team members accountable to ensuring budgets
are achieved.--- Review and provide support in analyzing monthly
budget variances.--- Assist in providing corrective action plan for
expenditures not meeting budget.Staff Management--- Motivates and
inspires the professional growth of marketing team members
throughleadership and training.--- Recruit, hire, and train all
team members in the marketing department.--- Support and mentor
marketing team members.--- Set and maintain the highest standard of
excellence amongst team.--- Establish annual goals and objectives
for promotional initiatives and assign workflows asnecessary.---
Conduct weekly team meetings to ensure proficiency across all
departments.General--- Participate in the local apartment
association, Company activities, and community
networkingopportunities.--- Complete Company required continuing
education and training courses.--- Develop positive and
professional relationships with emerging brands, industry
stakeholders,and promotional partners in appropriate markets.---
Acts as a liaison to ownership reporting promotional efforts,
partnerships and outreachinitiatives.--- Maintains resident
confidentiality in adherence to all federal and local laws.---
Uphold the Company standards of professional appearance for all
team members.--- Flexibility in schedule which may include nights
and weekends and travel to various markets.Please note this job
description is not designed to cover or contain a comprehensive
listing ofactivities, duties or responsibilities that are required
of the employee for this job. Duties,responsibilities and
activities may change at any time with or without notice.Skills:---
Possess a broad understanding of marketing projects ranging from
branding work, campaigndevelopment, production projects and digital
initiatives to reporting and strategy--- Strong understanding of
marketing industry trends, issues and emerging technology.---
Experience in the development and management of marketing,
advertising, lead generation,and lead nurturing initiatives.---
Specialized knowledge of digital strategies for optimum property
and portfolio performance,including best practices for websites,
ILS', Craigslist, SEO, SEM and digital data aggregates.---
Outstanding presentation skills to deliver to clients, on-site
teams and other audiences.--- The ability to prioritize tasks and
process information quickly.--- Good working knowledge of all
office equipment.--- Must possess personal tact, discretion and
good judgment.--- Strong attention to detail, follow-up and
excellent organizational skills.--- Ability to treat
sensitive/confidential information with appropriate discretion.---
Strong sense of urgency, adaptability, flexibility and
resourcefulness.--- The ability to function professionally under
pressure, while managing multiple concurrentprojects and
deadlines.--- Excellent interpersonal, written and verbal
communication skills.--- Advanced knowledge in software
applications and programs, particularly Microsoft office,including
Excel, Word, Power Point, and Outlook. Excellent word processing
and filemanagement skills.--- Proficient with industry property
management software, Entrata preferred.
Keywords: The Cordish Companies, Kansas City , Director of Residential Marketing, Advertising , Kansas City, Kansas
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