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Marketing Content Coordinator

Company: DCA Outdoor
Location: Kansas City
Posted on: March 20, 2023

Job Description:

DCA Outdoor, Inc, is a values based, purpose driven organization. Handling corporate services to our family of 12 brands, we operate in 6 states, have 700 employees with revenues of $99mm. We have revolutionized the green industry through national, vertical integration. An industry leader, our mission is to cultivate growth for our customers, our employees, our company, and our world. Our Definite Chief Aim (DCA) is to streamline the production and distribution of landscape products across America while reducing the carbon footprint. Through our continued growth and innovation, we will have the highest impact on our world. Our marketing team will get to create and pioneer the rebranding of our company by telling a refreshed, comprehensive story to the market, existing and new customers, and suppliers, as well as future talent. We are searching for a Marketing Coordinator that is highly creative, ambitious, and a proactive self-starter that exercises good judgement to solve problems and develop solutions.The Marketing coordinator specializes as the liaison for the creative team and Chief Marketing Officer for the management and implementation of the creation and production of online and offline marketing content. Responsible for planning, creating, and distributing valuable content to attract leads, convert leads into customers, drive brand awareness, and serve as a brand ambassador. Key Responsibilities:

  • Content Creation: Grow brand awareness through creating, developing, and refining marketing programs including organic and paid social promotion, email marketing, content creation, etc.
  • Data Analytics: Understand data collection tactics, demographics, buying trends, and marketing plans, and can use the information to partner with creative team for creation optimization
  • Collateral Development: Supports sales presentations, campaign updates, project management, and communication between the project team, vendors, and suppliersEssential Job Duties:
    • Delivers content marketing collateral to achieve business targets
    • Creates, curates, and organizes content such as videos, marketing collateral, etc
    • Prepare and produce high-quality content by collaborating with design and writing teams
    • Regularly deliver engaging content and edit, proofread, and improve any and all content
    • Execute a strong web presence on various channels and analyze web traffic metrics to optimize traffic
    • Publish/post content to client CMSs and social media properties
    • Actively listening for content opportunities and elevate content to fuel inflation of brands specifically in social channels
    • Drive traffic and engagement that translates to sales and brand promotion
    • Engage with audiences through postings (organic) & page content (copy)
    • Assumes responsibility for content marketing budget and maintain cross-functional content calendars and trackers
    • Negotiates fees for social media ads
    • Measuring the results of marketing activity to inform future marketing campaigns andmeasure the return of content marketing
    • Assist with roadmap planning, story concepting, and product pulls for weekly content stories
    • Liaison between team members, clients, attendees, sponsors and vendors, building external and internal relationships
    • Assist in implementing the company's brand strategy and ensure that all marketing efforts serve immediate and long-term business goals by identifying and executing improvements for processes, content, and lead generations
    • Performance of office or non-manual labor related to general management or operations of the employer or customers
    • Exercise discretion and independent judgement with respect to matters of significance
      Knowledge, Skills, and Abilities:
      • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
      • Proactive attitude, out of the box thinker, enthusiastic about exploring new trends, and proactive self-starter
      • Engaging personality, ambitious, and strives for results
      • Experience withSMS campaigns, LinkedIn campaigns, HubSpot, Adobe, Canva, email template editors, and website editors (WordPress)
      • Strong experience utilizing digital marketing tools and in-depth knowledge of social media platforms
      • Exercises good judgement to solve problems and develop solutions
        Minimum Qualifications:
        • Required: Bachelor's degree in Marketing, Graphic Design, or related field OR 3+ years of relevant marketing & content creation work experience
        • Required: 2+ years of experience in SEO/SEM, marketing database, email, social media platforms, and advertising campaigns
        • Required: 2+ years of experience in content creation across the following social media platforms, such as Facebook, TikTok, and Instagram
        • Preferred: Knowledge of agriculture, horticulture, and/ nursery industries
          Benefits you will Enjoy:
          • Health, dental, and vision insurance 1st of the month after 30 days
          • Generous 401k match with immediate vesting
          • Company paid life insurance, STD, & LTD
          • PTO and paid holidays
          • Company culture centered around growth and innovation
          • Career development & recognition We honor our core values and expect our employees to as well. They are work hard, take pride in your work, be optimistic and respectful, show commitment, and continually grow. We invite individuals who think like we do and will position us for major organizational growth to apply today. Join us in revolutionizing the green industry! If you meet the criteria for this position, please apply today. Either through this ad or by going to our website at www.dcaoutdoor.com/careers. All applicants will be required to take the Culture Index survey. If you'd like to be considered faster, please copy and paste the following into your browser to complete the survey now: https://go.apply.ci/s/A550CC0000

Keywords: DCA Outdoor, Kansas City , Marketing Content Coordinator, Advertising , Kansas City, Kansas

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