Senior Manager - Brand Marketing (Remote)
Company: Switcher, Inc.
Location: Kansas City
Posted on: May 14, 2022
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Job Description:
Description ---Simple. Powerful. Playful.--- At Switcher,
we---re changing the live-selling game with our simple yet powerful
video interface that helps brands of all sizes reach and grow their
audiences. We---re seeking an experienced, innovative, passionate
Senior Manager - Brand Marketing whose vision will take Switcher
marketing to the next level. As Senior Manager - Brand Marketing,
you---ll have an understanding of what makes our target audience
tick and develop marketing campaigns that position our brand
according to those motivators. Your marketing campaigns will not
only drive customer engagement, but will further define and
increase our brand value and awareness in the market. As Senior
Manager - Brand Marketing, you---ll work closely with different
teams to create and execute marketing initiatives that resonate
with the target market to increase sales and will be ultimately
successful when Switcher is recognized as a world class brand and
solution. As Senior Manager - Brand Marketing, primary
responsibilities will include but not be limited to: Leading a team
of talented product marketers; copywriters, video producers,
designers and creatives Researching and analyzing consumer
behavior, market trends and competitor activity Building brand
awareness and increasing brand value and profitability Partnering
with Product and Engineering to take new products and features to
market, driving customer messaging and feature adoption Leading
product releases to the Switcher prospect and customer base,
coordinating all elements of the go-to-market experience
Identifying how our brand is currently positioned in the market and
anticipating consumer trends to keep our brand up to date Designing
a data-based brand strategy, developing and implementing strategies
that resonate with our target market Developing and executing
campaigns aimed at communicating our brand message, then assessing
KPIs and ROI and reporting on campaign performance Communicating
our brand personality internally, ensuring that messaging and
marketing activities are aligned with brand and company values
Developing custom ad strategies, overseeing all designs, layouts,
pitches, blog posts, articles for media outlets and social media
accounts to ensure brand consistency Managing relationships with
influencers, journalists and media outlets Requirements You have a
degree in Marketing, Business Administration or related field You
have experience in brand management, brand marketing, or marketing
management You have a proven ability to work cross-functionally You
have experience managing a brand across multiple markets You have
project management experience, with a solid understanding of
project management principles and techniques Who Will Love This Job
You---re a thought leader - You have a keen interest in keeping the
business abreast of emerging trends in marketing and consumer
psychology. You---re passionate about sharing that knowledge and
information with the rest of the Marketing division to drive
results. You---re a creator and creative thinker - You---re an
artist as much as a strategist. You understand Switcher---s brand
value and how to leverage and grow it through effective marketing.
You---re a visionary - You understand the big picture and can see
the future; you know what your goals are and how they play into
Switcher---s mission and can inspire that vision across your team.
You---re goal-oriented - You---re intrinsically motivated; you know
what successful product marketing looks like, what goals we should
be aspiring toward, and how to achieve them. You---re an excellent
communicator - You know your audience and can convey powerful
concepts in any setting; presenting high-level strategy and
results, or facilitating ground-level tactical discussions with
your team. You---re an empathetic manager - You love people and
understand that the most effective teams are highly supported
teams. You---re comfortable as a player-coach, and care for your
employees--- well being as much as their performance. You---re
open-minded , curious and a strong problem solver - You don---t
wait for permission to learn and act; you listen, share, and bring
solutions (not problems) to the table. You---re data obsessed - You
possess excellent analytical skills and can leverage data, metric,
analytics and consumer behavior trends to drive actionable insights
and recommendations. You Value What We Value At Switcher, we
embrace our Core Values and believe they're what makes working
within our culture meaningful. We---re Creating Something Great We
think big --- big growth, big product improvements, big impact ---
but we stay nimble, recognizing that we reach greatness through
small steps and agile changes. We prioritize what---s important,
letting data guide our decision-making. We refuse to stagnate. We
Learn From Our Customers We work not for our customers but with
them. We strive to create simple, accessible solutions for our
customers--- needs, and we do this through actively listening to
them, empathizing with them, and working alongside them. We win
when our customers win. We Build Each Other Up We are a team, one
whose members are committed to helping each other grow and succeed.
We work collaboratively rather than competitively, highlighting
others--- wins. We foster healthy relationships and continuous
personal development to ensure everyone flourishes. We Are Open And
Honest We are open to debate, open to feedback, open to changing
course. That means speaking up --- to and for each other --- and
doing so with respect and integrity. It also means admitting
mistakes and having hard conversations, knowing they make us
better. We Win Through Diverse Perspectives We value having
multiple points of view, not just in our videos but also in our
decision-making. Seeking out different perspectives allows us to
challenge our thinking, bringing nuance to our understanding and
ultimately leading to the best business outcomes. The Company At
Switcher, we believe in the power of video. We believe in its
unparalleled ability to reach and connect people, and we believe
that video --- like life --- is more captivating and rewarding when
shared in the moment and through multiple perspectives. We aim to
bring people together to create and consume video content that
matters . Founded in 2014 with Headquarters in Louisville, Kentucky
and offices in Yverdon-les-Bains, Switzerland, Switcher, Inc.
enables creators and companies of all sizes to produce, edit, and
publish stunning video content with devices they already own. Now
serving users in over 118 countries, our distributed team is
pioneering ecommerce video, helping to connect storytellers with
their audiences through video to amplify their impact and scale
their following. Disclaimer Switcher, Inc. is proud to be an equal
opportunity workplace dedicated to pursuing and hiring a diverse
workforce. Switcher, Inc. provides equal employment opportunities
(EEO) to all employees and applicants for employment without regard
to race, color, religion, sex, national origin, age, disability or
genetics. In addition to federal law requirements, Switcher, Inc.
complies with applicable state and local laws governing
nondiscrimination in employment. This policy applies to all terms
and conditions of employment, including recruiting, hiring,
placement, promotion, termination, layoff, recall, transfer, leaves
of absence, compensation and training. Benefits 12 paid holidays:
New Years Day, MLK Jr. Day, Oaks Day, Memorial Day, Juneteenth,
Independence Day, Labor Day, Thanksgiving, the day after
Thanksgiving, Christmas Eve, Christmas, and your birthday Unlimited
PTO Paid Parental Leave Paid Family Leave 401k Company Paid Life
Insurance Voluntary Insurance: Short and Long Term Disability, Life
Medical, Dental, Vision: Company paid for single coverage Casual
work environment and trendy, newly renovated headquarters in
Louisville---s Butchertown neighborhood; a converted warehouse with
giant windows and stylish decor, refreshments included
Keywords: Switcher, Inc., Kansas City , Senior Manager - Brand Marketing (Remote), Advertising , Kansas City, Kansas
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