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Email Marketing Strategist (Remote)

Company: Logical Media Group
Location: Kansas City
Posted on: January 16, 2022

Job Description:

The Email Marketing Strategist will execute our clients' email marketing campaigns. They will work in tandem with our Paid Media team, SEO team, and our Account Management team to ensure concepts, copy, and design match up with the rest of our client's marketing plans.

We currently work within Klaviyo, Campaign Monitor, Active Campaign, Hubspot, and Mailchimp. Experience in these platforms and/or non-listed email platforms is desirable.

Requirements Requirements Responsibilities
Creating and optimizing the promotional structure, email marketing strategy, new customer acquisition, and onboarding programs
List management
Data integration between email platforms CRMs
Personalization and dynamic content based on customer segment
Tying email metrics to business / eCommerce KPIs
Competitive analysis
Developing and implementing testing strategies
Reporting: Microsoft Excel, Google Data Studio, etc
Segmenting users based on attributes and behavior
Applying user personas to email strategy
Experience with marketing automation software
1.5+ years proven success in running email marketing campaigns
Experience with A/B testing
Ability to execute strategy and present to clients
Thorough understanding of email marketing best practices


Logical Benefits
Medical, Dental, Vision, Short-Term Disability, and Life insurance
401(k) plus match, to help plan for your future
Paid time off (starting at 15 days), plus paid holidays, paid sick days, and paid personal days.
Flexible Fridays
Option to work completely remote
Access to senior management and mentoring opportunities
Optional COVID safe company gatherings

Logical is an Equal Opportunity Employer. We strongly encourage candidates of all different backgrounds and identities to apply. Each new hire is an opportunity for us to bring in a different perspective, and we are always eager to further diversify our company.

Keywords: Logical Media Group, Kansas City , Email Marketing Strategist (Remote), Advertising , Kansas City, Kansas

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