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Social Media Manager

Company: Sunlighten
Location: Shawnee Mission
Posted on: April 10, 2021

Job Description:

For over 20 years, Sunlighten has been the leader in infrared saunas, which have been shown through clinical trials to help people feel better and achieve their health and wellness goals. Because the health and wellness industry is on pace to generate over 4 trillion dollars globally this year, Sunlighten continues to grow rapidly, expanding in new markets globally and with new product development. We are looking for a creative leader that will go above and beyond to produce quality content and strategy that will support our continued growth.
Sunlighten is looking for a social media manager to lead its online community efforts and growing social channels. The ideal candidate has a proven background managing strategy, execution, schedule, creation and reporting for a company's (or client's) multiple channels, including both brand and product channels. Day-to-day responsibilities include developing the editorial calendar, working with partners and influencers on cross-promotion, listening and monitoring for trends and opportunities, working with the content manager on asset development and tracking all social metrics for both the Sunlighten brand internationally and Sunlight Day Spa locally. This role is also responsible for online reputation management and online reviews on various review sites, as well as managing the private wellness community group to ensure responses and/or directing to the appropriate department.
Background and education:

  • Bachelor's degree in communications, PR, marketing, advertising, journalism or other relevant area
  • At least five years marketing experience at an agency, preferred, or at corporate in-house marketing department
  • Experience working with / managing global brands and integrating social channels from various countries preferred
  • Experience with cross-channel (email, paid social media, influencers, earned media/PR, etc) strategy
    Skills and experience:
    • In-depth understanding of various social channel (Facebook, Twitter, Instagram, YouTube, Linked In, Pinterest) differences and audience expectation for each
    • Experience developing plans and execution for engagement and lead generation
    • Development and management of editorial / content calendar
    • Creation of regular dashboards and other reports for leadership
    • Ongoing competitive monitoring and other general social listening
    • Social content development
    • Regular monitoring of social media changes and best practices
    • Experience with influencers and influencer agreements
    • Community group management
    • Manage and respond to online reputation management platforms
    • Experience running paid campaigns preferred
    • Experience with scheduling and monitoring tools, preferably Salesforce Social Studio
    • Proficiency with Photoshop and/or InDesign skills
    • Basic video and editing for quick social video needs preferred
    • Thrive in a fast-paced, dynamic environment
    • Ability to work cross-functionally with other teams
    • Excellent writing and language skills
    • Great project management skills, and experience with project management tools
      • Medical, dental, vision, and life insurance
      • 401(k), with company match
      • Profit sharing
      • Paid time off
      • Flex benefits
      • Private gym on site
      • Associate discounts on saunas, day spa services, and products
      • James Beard award-winning chef prepares lunch 4 times a week

Keywords: Sunlighten, Kansas City , Social Media Manager, Advertising , Shawnee Mission, Kansas

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