Manager - Senior Marketing Strategist

Company: Cerner Corporation
Location: Kansas City
Posted on: February 22, 2021

Job Description:

Marketing Job Description As a Manager/Sr. Marketing Strategist, you will create and execute complex marketing strategies for Cerner. You will leverage your strong analytical and strategy skills to lead analysis of marketing positioning, creative and marketing communication execution; as well as lead complex marketing strategies across all phases of execution. This will include the evaluation and process improvement of various marketing measurements. You will monitor market trends, research markets and competitors' activities to identify and propose action plans for opportunities and key issues. In addition, you will be responsible to select, negotiate contracts, and partner with marketing agencies and vendors to support business needs; manage budget to support P&L goals, partnering with finance and management teams; and use data to identify opportunities to enhance marketing effectiveness across the client journey.

As a manager of people, you will seek to understand disagreements, ensure all perspectives are heard and facilitate a plan for resolution. You will delegate the work appropriately, provide clear expectations and follow up to ensure progress and overcome roadblocks. Furthermore, you will identify associates and team priorities based on business direction and adjust when needed. As a leader, you will lead by example and share knowledge and experiences with associates and team; create a respectful work environment where you advocate for your team, create accountability and recognize their accomplishments. Additionally, you will provide timely feedback to encourage success, ensure accountability, and connect opportunities for your associates' development; and identify the right talent to achieve the desired results. Promote and build a diverse cohesive team to accomplish objectives and align associates' skills to fill gaps. Whether your strength lies in sales, relationship management, marketing or strategy, you will be driving positive change by communicating the value of solutions that help solve the world's most complex health challenges. Qualifications Basic Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, Journalism, PR, Health Care Administration or related field or equivalent work experience
• At least 7 years of Marketing work experience
  Preferred Qualifications
  • At least 3 years of people management experience
  • At least 5 years of experience in marketing roles including campaign management and strategic planning
  • At least 2 years of experience with segmentation as well as targeting personas
  • At least 2 years of experience with marketing automation and continuous improvements in marketing programs and projects
  • At least 2 years of experience analyzing campaign and marketing programs performance Expectations
    • Comfortable engaging with and interviewing senior executives and industry leaders
    • Experience conducting periodic competitive audits
    • Must live in or be willing to relocate to Kansas City
      
      Additional Information Applicants for U.S. based positions with Cerner Corporation must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available for this position.
      
      Some Cerner positions may be obligated to comply with client-facing requirements and occupational health requests, including but not limited to, an immunization set, an annual flu shot, an annual TB screen, an updated background check, and/or an updated drug screen. Relocation Assistance Available for this Job: No No Cerner is a place where people are encouraged to innovate with confidence and focus on what is important - people's health and the care they receive. We are transforming health care by developing tools and technologies that make it more efficient for care providers and patients to navigate the complexity of our health. From single offices to entire countries, Cerner solutions are licensed at more than 25,000 facilities in over 35 countries.
      
      Cerner's policy is to provide equal opportunity to all people without regard to race, color, religion, national origin, ancestry, marital status, veteran status, age, disability, pregnancy, genetic information, citizenship status, sex, sexual orientation, gender identity or any other legally protected category. Cerner is proud to be a drug-free workplace.
      
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      Right to Work (Spanish) If you are an individual with a disability who is unable to use our online tools to search and apply for jobs, and need assistance or an accommodation in the recruiting process, please contact us by calling 866-434-1543 or by emailing--CernerCareers@cerner.com . Related Positions Director, Integrated Marketing We are pleased to share an executive opportunity to join our Marketing team as Director, Integrated Marketing.... Senior Communications Partner - Reputation Management As a Senior Communications Partner on the External Communications & Public Relations Team, within... As part of Cerner's Corporate Marketing team, the Director, Digital Marketing will serve as a leader...

Keywords: Cerner Corporation, Kansas City , Manager - Senior Marketing Strategist, Advertising , Kansas City, Kansas